Brand System

The GBG brand was created to reflect who GBG is and to help achieve our goal to build and promote trust in a digital world.

About GBG
The GBG Brand System
The GBG Brand System is in place to guide and inspire designers, copywriters and GBG team members to create with purpose, not to limit creativity. Throughout this site, you will find guidance and downloadable content, some of which is available publicly and some for internal use only.
If you have any questions or can't find what you're looking for, please get in touch with the creative team, and we will be happy to help.
About GBG
GBG is the leading expert in global identity and location. In an increasingly digital world, GBG helps businesses grow by giving them intelligence to make the best decisions about their customers, when it matters most.
Every second, our global data, agile technology, and expert teams, power over 20,000 of the world's best-known organisations to reach and trust their customers.
Learn more at www.gbgplc.com and follow us on LinkedIn and X @gbgplc.
Technology
Identity and location verification decisions delivered in seconds.
Global data
Global data coverage for breadth and depth of identity and location knowledge.
Privacy
Our data protection experts and our platform deliver industry-leading due diligence.
Experts
Network of 1250+ trust experts with local market insight from around the world.
Experience
30+ years’ experience in identity verification, location intelligence and fraud prevention
Our purpose 
To build trust in a digital world.
Our vision 
A world where everyone can transact online with confidence.